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Privacy Policy


We are committed to protecting your privacy and do not pass on any information to outside parties except to fulfil services as detailed in this policy.

By visiting or you are accepting and consenting to the practices described in this policy including the collection and use of information by The Roving Apothecary or ZP Ecommerce Ltd. strictly on our behalf.

What data we collect

We will collect and process the following data about you:

Information you submit

When you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including email address, and phone number.) We refer to this information as “Order Information.” Please note that we do not hold credit card numbers as that is handled strictly by our payment provider, Stripe.

When you submit an enquiry, we may ask for your name, address and e-mail address.

Information we collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We refer to this automatically-collected information as “Device Information.”

Why we need this data and what do we do with it?

We use information held about you in the following ways:

Information you submit

We use the Order Information that we collect to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Information we collect

We will use this information:
To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
To allow you to participate in interactive features of our service, when you choose to do so;
As part of our efforts to keep our site safe and secure; and
To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them. 

How long we will hold the information

We will hold the information for the processing of any information required for any contract we have with you and for a reasonable period thereafter.

When you place an order through the site, we will maintain your Order Information for our records unless you ask us to delete this information.

We will review the information held on a periodic basis and delete information which we assess will no longer be required for any future dealings between you and us.

How do we protect your customer information?

Under EU and UK data protection law, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.

Will we disclose personal information to outside parties?

We do not sell, trade or rent your personal information to others.

We will only disclose your personal information to outside parties:

  • To help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the site (you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:; and
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation. 

Your data rights

You have the right to request access, modification or deletion of the information held about you under law. Please direct any data queries to [email protected] 

Changes to our privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected] 

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